Welcome to a new world…

Social media is a powerful network. What takes place on social media can change the world, create new icons, help companies grow, and even start global movements. The Current Awards are the first awards honoring online influencers involved in the marine and boating space.  

The awards are a time to gather all the influencers and marine brands throughout the industry in one room, or in this case beach, to highlight the accomplishments and display the value social influencers offer to brands and industry as a whole. This event is hosted by Social Navigator and is taking place at the Miami International Boat Show. Winners are chosen through a combination of votes from the selected panel of judges. 

OUR GOAL

Build awareness of industry influencers and their marketability for the marine industry. 

WHAT ARE INFLUENCERS?

Social media influencers are power users who can help your potential customers make a buying decision through social networking. Whether they’re a blogger, product reviewer, industry expert, or a trusted source of information, influencers are unique to your field and product or service.

For example, if you’re trying to find a social media influencer in the boating world, you’ll want people such as:

  • Fishermen with Youtube Channels 
  • People with popular water-oriented Instagram accounts
  • Boating bloggers
  • Bloggers covering major aquatic events
  • Professional Bass Fisherman 
  • Offshore fishing teams
  • Fishing TV shows
  • Liveaboard cruisers

There are different types of influencers : 

Micro-influencers are people who have the potential to be relevant and influential for your brand. Often, you’ll find that these influencers will have the smallest reach but the highest engaged reach.

Macro-influencer is a social media icons with hundreds of thousands to millions of followers, and public figures that have an intensely broad reach. They are a great way to reach a large pool of customers at one time.

CATEGORIES

Awards will be given out in four main categories: Cruising/Sailing, Saltwater, Freshwater, and Yachting. Each of those groups will also be separated into the subcategories of creativity & originality and effectiveness & impact.

Influencers can be nominated for the following either by submitting their own work or a third-party submission: 

Cruising / Sailing 

  • Liveaboards sail or power, professional sailors, recreational sailors and other

SaltWater

  • Offshore fishing, inshore fishing, surf casting, ocean, bay and any other salt water activities

FreshWater

  • Bass fishing, lake fishing, freshwater boating on rivers and lakes

Yachting/GENERAL BOATING

  • Mega Yacht, crew, captains and other yachting oriented positions.

Each of the above categories will also be divided into two subcategories:

  • Creativity & originality: Unique and innovative execution, quality and originality of the creative, aesthetic impression, overall original impact of the approach, user engagement and social experience.
  • Effectiveness & impact: Overall effectiveness of the campaign – did it achieve the desired objectives and results (be specific)? What social impact was made as a result of this effort? (we want to see numbers & sales)

LOCATION, TICKETS & TIME

RSVP FOR A FREE TICKET  

Not an influencer but still want to fan girl over all of them? We don’t blame you.. just send us a quick RSVP and we will leave your name at the door! 💁

This event is opened to the industry and will include light snacks and drinks. The location will be within walking distance from the show & will be announced soon.

ARE YOU READY?

wELL THEN ENTER HERe!

If not… read all the rules below and then use the link above to send your entry over to our judges for review. Thank you!

RULES

The Current Awards invite any type of organization, including agencies, brands, networks, services, non-profits, channels, people, etc. to enter. 

Influencers will have from 12/17/2019 – 1/19/2020 to enter. Once closed we will send submissions to our judges’ panel for review. 

The Current Awards entry file will close 1/19/2020 at 11:59 PM ET

JUDGES 

Winners are selected by members of the Current Awards Panel, a diverse group of luminaries from the many divisions of the marine industry industries. Divisions such as marine accessories, sailing, marine electronics, freshwater & saltwater boating and beyond.  

All entries will be scored by the judges on these major criteria:

  • Creativity & originality: Unique and innovative execution, quality and originality of the creative, aesthetic impression, and overall original impact of the approach, user engagement and social experience.
  • Effectiveness & impact: Overall effectiveness of the campaign – did it achieve the desired objectives and results (be specific)? What social impact was made as a result of this effort? (we want to see numbers & sales)

SELECTING WINNERS, HONOREES, AND FINALISTS

Winners will be selected by the average score submitted by the jury. They will only be chosen for categories with worthy entries. The jury’s decision is final and neither the organizers nor the panel will enter into any correspondence about them.

Finalists will be announced at the 2020 Miami International Boat Show.

CONTACT

Email us at info@socialnavigator.net

PRIVACY

All information submitted through the Current Awards is subject to our privacy policy.

ADMINISTRATOR, RELEASE, & LIABILITY

The Current Awards are administered by Social Navigator LLC, which will be entitled to make all final decisions regarding the awards in its sole discretion.

Social Navigator reserves the right, in its sole discretion, cancel or change the Current Awards at any time. Being apart of the Current Awards, whether as a nominee, a nominator or otherwise, each participant agrees to release and hold Current Awards and its employees, officers, directors, shareholders, agents, representatives, affiliates, advertising and promotion agencies, consultants and legal advisors, harmless from any and all losses, damages, rights, claims, and actions of any kind in connection with the awards, including, without limitation, personal injury, death, and property damage, and claims based on publicity rights, defamation, or invasion of privacy. Current Awards reserves the right to publish the entries content or in part, as case studies or for promotional purposes for the event.

For more information of policies and liabilities please reach out to us info@socialnavigator.net