CATEGORIES

Awards will be given out in four main categories: Cruising/Sailing, Saltwater, Freshwater, and Yachting. Each of those groups will also be separated into the subcategories of creativity & originality and effectiveness & impact.

Influencers can be nominated for the following either by submitting their own work or a third-party submission: 

Cruising / Sailing 

  • Liveaboards sail or power, professional sailors, recreational sailors and other

SaltWater

  • Offshore fishing, inshore fishing, surf casting, ocean, bay and any other salt water activities

FreshWater

  • Bass fishing, lake fishing, freshwater boating on rivers and lakes

Yachting/GENERAL BOATING

  • Mega Yacht, crew, captains and other yachting oriented positions.

Each of the above categories will also be divided into two subcategories:

  • Creativity & originality: Unique and innovative execution, quality and originality of the creative, aesthetic impression, overall original impact of the approach, user engagement and social experience.
  • Effectiveness & impact: Overall effectiveness of the campaign – did it achieve the desired objectives and results (be specific)? What social impact was made as a result of this effort? (we want to see numbers & sales)