Social media influencers are power users who can help your potential customers make a buying decision through social networking. Whether they’re a blogger, product reviewer, industry expert, or a trusted source of information, influencers are unique to your field and product or service.

For example, if you’re trying to find a social media influencer in the boating world, you’ll want people such as:

  • Fishermen with Youtube Channels 
  • People with popular water-oriented Instagram accounts
  • Boating bloggers
  • Bloggers covering major aquatic events
  • Professional Bass Fisherman 
  • Offshore fishing teams
  • Fishing TV shows
  • Liveaboard cruisers

There are different types of influencers : 

Micro-influencers are people who have the potential to be relevant and influential for your brand. Often, you’ll find that these influencers will have the smallest reach but the highest engaged reach.

Macro-influencer is a social media icons with hundreds of thousands to millions of followers, and public figures that have an intensely broad reach. They are a great way to reach a large pool of customers at one time.