Social media influencers are power users who can help your potential customers make a buying decision through social networking. Whether they’re a blogger, product reviewer, industry expert, or a trusted source of information, influencers are unique to your field and product or service.

For example, if you’re trying to find a social media influencer in the boating world, you’ll want people such as:

Liveaboard sailors, 155k Subscribers
Fishing Youtuber 3.7M Subscribers

The different types of influencers: 

Macro-influencers are very well-known social media icons, with follower counts ranging from several hundreds of thousands to more than a million. These individuals have an intensely broad reach and are typically pretty well-known. Macro-influencers are a great way to reach a large pool of customers at one time.

Micro-influencers are individuals who have between 10,000 and 50,000 followers on social media. They are known for their particular area of interest and have very high rates of engagement from their audiences. Micro-influencers can absolutely be relevant and influential in helping you market your brand. Often, you’ll find that these influencers will have better rates of engagement than the larger-scale influencers.